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In a computer or technology context, a "white paper" is an in-depth, authoritative report that analyzes a specific subject, problem, or solution. It educates readers, establishes expertise, and is often used in marketing to promote a product or service by providing technical data, facts, and analysis to persuade readers without being a direct sales pitch.

Purpose: To provide a deep dive into a topic and propose a solution, often to persuade readers about a particular technology, product, or methodology. They are used to build trust and influence decisions, particularly for technology buyers early in the purchasing cycle.

Content: White papers are rich with facts, technical data, and often include original research, data visualizations like charts and graphs, and sometimes case studies. They aim to inform and provide a logical, well-reasoned argument rather than just selling a product.

Format: They are generally longer and more technical than a brochure or blog post. They use a narrative structure, present an objective tone, and typically include citations and footnotes. The content is educational and includes analysis and recommendations.

Distinction from sales pitches: Unlike sales brochures, white papers offer more in-depth information and value beyond a simple pitch. They focus on educating the reader about a problem and its solution, with the company's offering presented as the ideal answer.