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A leaderboard is a computer term for a list that ranks users or entities based on a specific metric, such as points, scores, or achievements. In computing, it is used in contexts like gaming and web applications to foster competition, encourage engagement, and visualize progress, notes Computer Hope, Nicelydone, and impact.com Help Center. A related concept is the leaderboard ad, which is a large web banner ad measuring \(728\times 90\) pixels, typically placed at the top of a web page. 

Leaderboard in software and gaming

Purpose: To rank players or users against each other to drive motivation, competitiveness, and a sense of accomplishment.

Metrics: Rankings can be based on a wide variety of metrics, such as game scores, number of kills, time to complete a level, or revenue generated for a sales team.

Examples:

Video games: Ranked based on total kills in a first-person shooter or wins in a strategy game.
Productivity apps: Ranking salespeople based on deals closed.
Live streams: Ranking viewers based on their engagement with the stream.

Leaderboard ad 

Purpose: An advertising format to display a banner on a web page, usually at the top.

Specifications: The standard size is \(728\) pixels wide by \(90\) pixels tall (\(728\times 90\)).

Functionality: When clicked, it directs the user to a specific landing page chosen by the advertiser.