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Horizontal market software is a type of application designed to be useful across a wide variety of industries, not limited to a single one. This is in contrast to vertical market software, which is specific to a particular industry. Examples include widely used productivity tools like word processors, spreadsheets, and operating systems, which serve common functions for businesses and individuals in many different fields.

Key characteristics

Broad applicability: The software's functionality can be used by many different industries, such as a school and a financial institution both using a word processor for different purposes.

Common tasks: It addresses general tasks that are common to most businesses, like document creation, data analysis, or managing files.

"Productivity software": It is often referred to as "productivity software" because it helps users perform common tasks more efficiently.