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A favicon is a small icon, short for "favorite icon," that represents a website and appears in browser tabs, bookmarks, and history lists. It is typically a simplified version of a brand's logo or a unique graphic, used to quickly identify a site and reinforce brand identity and usability.

Key functions of a favicon:

Brand Identity: A favicon provides a visual anchor for a brand, reinforcing its identity in a small format. It adds a sense of professionalism and legitimacy to a website.

Usability: It makes it easier for users to identify a website among multiple open tabs, in a list of bookmarks, or on a mobile home screen.

Visual Recognition: A favicon is a mini-billboard for your brand, helping users locate and recognize your site instantly, which can increase click-through rates from bookmarks.