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Bing is a web search engine developed by Microsoft that functions as an AI-powered search and answer engine, providing users with summarized results, image and video content, and other features like maps and news aggregators. Launched in 2009 to replace Microsoft's earlier search offerings, Bing uses advanced AI models from OpenAI, such as GPT and DALL-E, to deliver its innovative search and generative capabilities.

Key Features & Functions

Search & Answers: Bing provides summarized answers to queries, powered by large language models (LLMs) like those from OpenAI.

Visual Experience: It emphasizes a visual search experience, displaying high-quality images and videos.

Generative AI: Bing incorporates generative AI for creating drafts, images, and providing AI-generated buying guides and review summaries.

Integrated Services: It is integrated with other Microsoft services and provides features like Bing Maps and Bing News.

AI-Powered Shopping: Bing Shopping offers AI-generated content, including buying guides and review summaries, to assist users with purchasing decisions.

Name Origin

The name "Bing" was chosen for its brevity, memorability, and ease of pronunciation. Microsoft aimed for the name to be associated with the sound of a "moment of discovery" or "Bingo" when a solution is found.